What is search engine optimization (optimizer) SEO?
SEO is short form of “search engine optimization.” It is the
methodology or techniques or strategy
of getting traffic or increased traffic from the “free,” “organic,” “direct” or
“natural” search results on search engines.
Below are the functional areas of SEO –
Content
As per search
engine algorithms "content is king". Having most relevant content in
your website that people actually need to view, that will be the most important
factor for increasing traffic or attract visitors to your websites.
Code
Some of
the times search engine penalize websites with poor code. If you have unique
i.e. fresh content which still not crawl by search crawler or not index.
Link Building
After all you
have a website that is totally ready for SEO or online marketing/branding, it's
time to let others know about your website. Link building is continuous process
that involves creating relevant links on other websites to your website. This
not only allows potential users or relevant users to click on those links and
arrive on your website directly but, very importantly, search engines i.e. organic
traffic also follow these links.
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