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Sunday 9 August 2015

SEO Basics - For Powefull Marketing



What is search engine optimization (optimizer) SEO?



SEO is short form of “search engine optimization.” It is the methodology or techniques or strategy of getting traffic or increased traffic from the “free,” “organic,” “direct” or “natural” search results on search engines.


Below are the functional areas of SEO –

Content


As per search engine algorithms "content is king". Having most relevant content in your website that people actually need to view, that will be the most important factor for increasing traffic or attract visitors to your websites. 

Code

 

Some of the times search engine penalize websites with poor code. If you have unique i.e. fresh content which still not crawl by search crawler or not index. 


Link Building

 

After all you have a website that is totally ready for SEO or online marketing/branding, it's time to let others know about your website. Link building is continuous process that involves creating relevant links on other websites to your website. This not only allows potential users or relevant users to click on those links and arrive on your website directly but, very importantly, search engines i.e. organic traffic also follow these links.


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